When you’re running a veterinary clinic, technology platform, or start-up, your team members wear many hats. With so much to do, limited resources, and a team already at capacity, crafting engaging content often falls by the wayside. However, plowing forward without a strategic content marketing strategy and the means to implement it intentionally and consistently can prevent you from reaping the benefits of all the hard work you do in other areas of your business.
Now’s the time to hire a professional copywriter. A skilled copywriter can ensure your target audience grows to recognize, trust, and choose your unique brand out of the sea of competition. And, hiring a copywriter can save you time and money. To determine whether a copywriter’s services could be beneficial to your business, find out the types of messages they can provide and how engaging content can boost business. Learn five reasons to take the plunge and hire a professional copywriter.
#1: Your content marketing efforts lack consistency
An effective content marketing strategy should consistently create, distribute, and leverage valuable high-quality content to attract and engage your audience throughout the customer journey. You may publish great content—when you get around to it—but if you’re posting inconsistently, you are missing the point. A dedicated copywriter creates content regularly, such as weekly social media posts, blogs, newsletters, and emails, which helps establish your business’s recognizable brand voice, positioning your team as a knowledgeable authority in the profession. Consistency also plays a key role in improving your search engine rankings. Search engines favor websites that frequently publish new content. Your dedicated, professional copywriter’s regularly posted high-quality content can boost your business’s visibility on search engine results pages (SERPs), leading to increased organic traffic.
#2: Your brand’s voice is ho-hum
Your website design may be stellar, but if your copy is stale, your message ends up sounding like everyone else’s. A professional copywriter can breathe life into your website, email, and advertising copy with content that differentiates your business from that of your competitors, reflects your team’s unique value, connects authentically with your audience, and boosts engagement. Every brand has a unique story, and telling your story in a compelling and personal way is what will set your business apart from all others. Copywriters are natural storytellers, and your team’s dedicated professional copywriter knows how to speak directly to your audience in a way that resonates.
#3: Your team is already working at capacity
When, as a cost-cutting measure, you assign a writing task to a team member who is already juggling a million other responsibilities, the result rarely yields the best content, usually because they are short on time and writing expertise. Enlisting multiple team members to share writing tasks may seem like a good way to allocate the workload, but doing so can lead to inconsistent messaging, which confuses your audience and dilutes your brand’s overall impact.
When you hire a professional copywriter, your business invests in someone whose sole focus is to deliver high-quality content. They are experts in crafting messages that inspire action, using words that speak directly to your audience’s needs and desires. A professional copywriter understands the importance of maintaining a consistent voice across all marketing channels, which extends to language usage, grammar, and tone—aspects that might escape an untrained eye. In addition, delegating your content needs to a copywriter frees your team members’ time to focus on what they do best. However, if the expense is holding you back, consider the potential return on investment through increased sales, improved brand recognition, and more efficient operations.
#4: You don’t have time to stay on top of current content marketing trends
In the rapidly evolving digital landscape, staying up-to-date with content marketing trends is crucial. These trends influence consumer behavior and expectations, directly impacting your content’s effectiveness. Your busy team does not have the time to stay informed about the latest content marketing trends. Professional copywriters are well-versed in content marketing and continually update their strategies to reflect the latest trends, ensuring your messages’ content is fresh, engaging, and relevant.
#5: You’re launching a new website, service, or campaign
When your business launches a new product or service, you should not overlook the related marketing content’s importance. Whether you are redesigning your website, launching a podcast or video platform, or intending to leverage a guide, ebook, or white paper in your content marketing strategy, a professional copywriter can create compelling content that drives interest and conversions. When hiring a professional copywriter, you can direct the scope of their work. Perhaps you need help with a particular chapter or section of a book you’re writing. Or, perhaps you have an amazing idea for a book but need someone to write or co-write it. Most professional copywriters have a vast skill set that extends well beyond blogs and website copy, including expertise in writing press releases, editorials, video scripts, advertorials and sponsored articles, job postings, research and data organization, and technical writing. Whatever your business’s content needs, a professional copywriter can make all the difference. Hiring a copywriter—or copywriting team—is a strategic decision that can profoundly impact your business’s success.
If you’re ready to take the plunge and bring a copywriter on board, reach out to Rumpus Writing and Editing. Our writers are veterinary professionals who have a passion and talent for any of the profession’s writing tasks and can take on all your business’s content marketing needs.