Emily Yocom is Rumpus’s administrative assistant extraordinaire, tackling many behind-the-scenes tasks to ensure everything runs smoothly. Since Emily says she is “definitely not a writer—Sarah got the writing talent in the family,” I (virtually) sat down with her for a quick Q&A session so you can get to know this rockstar member of our team. [...]
In the veterinary industry, February is not about heart-shaped boxes of chocolate and flowers—except for when the chocolates are eaten by an ornery Lab or the lilies end up in a cat’s paws. Instead, February is all about dental health. Whether you offer a dental services discount or simply use the occasion as a reminder [...]
The Rumpus core team, along with approximately 28,000 other veterinary professionals, descended on the Orange County Convention Center in sunny Orlando, Florida, for VMX 2023 from January 13 to 17. 2023 marks the conference’s 40th anniversary, and throwback 1980s-era pricing led to record attendance numbers. The crowds, lines, and packed lectures—although slightly frustrating at times—made [...]
Running a business, seeing clients and patients, and managing your team leaves you little time to tackle writing tasks. However, your business may be getting by on word-of-mouth referrals, but content-based marketing is essential. A thoughtful, comprehensive marketing strategy that includes social media posts, blogs, newsletters, and emails will help maintain your current clientele and [...]
Summer will be upon us before you know it, and structured schedules will go out the window, along with homework and sports calendars. Some on-the-ball clients take advantage of extra time during the summer to schedule their pet’s annual wellness visit. But, between fun outings, vacations, and summer guests, others may unintentionally let their pet’s [...]
As we kick off 2022, the Rumpus team has high hopes that this year will be better than last. Professionally, we are fortunate to have fared better than most during the pandemic. Since we already work from home—or at the beach, on the road, or anywhere with a WiFi signal—our professional lives have not changed [...]
As a writer, or a veterinary professional who writes to communicate with clients (which makes you a writer!), you take writing seriously. You think long and hard about the words you choose, and take ownership of each finished document. So, why would you let someone criticize and rip apart your hard work? Editing can feel [...]
My path has not been exactly what I imagined, but isn’t that the way it usually goes? If you had asked me 20 years ago where I would be today, I would have told you that at almost 45 years old, I would have two decades of clinical work under my belt, and possibly own [...]
What is a blog to you? Perhaps you think blogs are something only posh foodies write to critique their latest five-star meal. Or, maybe you have your own blog page. Maybe you’ve even written a few blogs, but with the recent business uptick, your blog page is likely now collecting dust. Every veterinary practice should [...]
