About Jaime Bast RVT CCRP KPA-CTP

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So far Jaime Bast RVT CCRP KPA-CTP has created 17 blog entries.

5 Tips for Writing Effective Veterinary Website Copy

Your veterinary website may be the first impression potential clients have of your veterinary practice. With so many cookie-cutter veterinary business websites, more of the same generic content won’t set you apart. You need compelling copy that speaks directly to your clients in a new way, helping you build trust with new and existing clients.  [...]

By |2025-04-23T16:33:11+00:00April 23rd, 2025|Uncategorized|0 Comments

5 Reasons To Hire a Veterinary Copywriter

On the surface, hiring a writer may seem easy, but who you trust with your message can impact your audience, brand, and credibility—for better or worse. Niche-specific writers, such as the Rumpus Writing and Editing team, provide more than copy. They craft powerful, effective messaging that improves pet health, attracts potential clients, strengthens existing relationships, [...]

By |2025-03-26T14:09:56+00:00March 26th, 2025|Uncategorized|0 Comments

Full Send: Email Writing Best Practices

With over 4 billion active users, email allows you to engage your clients in a way that social media can't. Email is both personal and direct, delivering your message straight to a client’s inbox. Unlike social media, email communication builds trust, drives action, and nurtures long-term relationships, which ultimately translates to informed, proactive, and loyal [...]

By |2024-12-04T16:14:26+00:00December 4th, 2024|Uncategorized|0 Comments

Get Out of the Box! 5 Ways to Write a Creative Blog Post

If you’ve ever written a blog post and found yourself utterly bored by your own content, take your hands off the keyboard! While an educational blog post should prioritize accuracy, clarity, and expertise, this doesn’t mean it has to be boring. Balancing authority with engagement can keep your audience hooked, turn skimmers into readers, and ensure [...]

By |2024-11-14T19:28:05+00:00November 14th, 2024|Uncategorized|0 Comments

Say What? How to Write a Head-Turning Hook

What makes an email stand out in your overflowing inbox? What stops your mindless social scrolling and prompts you to click “read more”? What separates a boring link from one you follow without question or hesitation? A killer hook. This pint-sized persuasive powerhouse converts boring copy into exciting, actionable, emotion-stirring content and transforms passive audiences [...]

By |2024-10-11T16:06:11+00:00October 16th, 2024|Uncategorized|0 Comments

Making Your Words Count: Concise Writing 101

In order to effectively communicate their ideas in the most elegant and effective way possible, eager new writers frequently utilize a surplus of words, often including a multitude of adjectives, unnecessary clauses, and elaborate phrases to convey their all-important message.  See what we did there? Whether you’re a professional writer on the Rumpus team or [...]

By |2024-08-28T21:43:55+00:00August 28th, 2024|Uncategorized|0 Comments

To Err is Human, To Edit, Divine: Common Grammatical Errors (And How to Avoid Them)

Effective writing is key to clear communication, which is especially vital in the veterinary realm, where misconstrued information can have disastrous consequences. As industry writers, the Rumpus Writing and Editing team has an eagle eye for noticing grammatical errors in our daily lives and, sometimes, regretfully, in our own work. Fortunately, our expert editing team [...]

By |2024-05-22T20:10:45+00:00May 22nd, 2024|Uncategorized|0 Comments

5 Tips for Talking To Clients About Pet Insurance

Pet insurance is an effective way to ensure your patients have the best access to care and clients have the greatest peace of mind. However, talking with clients about pet insurance can feel like an enormous undertaking for which you and your busy team simply don’t have time—until a patient needs expensive or emergent care.  [...]

By |2023-09-27T16:14:37+00:00September 27th, 2023|Uncategorized|0 Comments

The Mighty Pen: How Good Writing Can Help You Hire and Retain Employees

The pen is mightier than the sword, and at Rumpus Writing and Editing, we know that the strength of the pen can help you tap into a wellspring of veterinary job seekers during the current talent drought. But, like any powerful source, the written word must be wielded with care—and strategy—to ensure you access its [...]

By |2023-08-23T19:48:39+00:00August 23rd, 2023|Uncategorized|0 Comments
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