Key takeaways: EEAT is a Google search algorithm that stands for experience, expertise, authority, and trust. Content with a high EEAT boosts search engine rankings and helps foster client trust Creating easy-to-read, helpful content improves EEAT and establishes you as a reliable source.   Everyone knows that when it comes to searching for information, consumers [...]

It was October 2022. I was attending a VetPartners conference in Portland, Oregon, when a friend and colleague of mine asked, “So, what do you think of this ChatGPT thing?”  “I haven’t heard much about it,” I responded. “What is it?” With “It can do this” and “It can do that” and “It’s so fast [...]