Veterinary Writing: The Best of Both Worlds

At the intersection of non-fiction and creative writing, you’ll find my happy place. A field of endless opportunities to spread good, educational, and, sometimes, fun veterinary-related information. In this unique niche we call veterinary writing, we are the bearers of important words, separating fact from fiction. And, since we write about pets—something most people associate [...]

By |2021-04-30T21:10:08+00:00April 30th, 2021|Uncategorized|0 Comments

How to write about scientific information for pet owners

Writing for your clients is not easy. It is different from professional writing intended for your colleagues, and you cannot approach it the same way you would the papers you wrote in veterinary school. It begs for a delicate balance between establishing yourself as the expert and providing useful information that is digestible by non-experts.  [...]

By |2021-04-16T20:59:18+00:00April 16th, 2021|Uncategorized|0 Comments

Long-Form Versus Short-Form Content: What’s More Important for Your Veterinary Business?

Writing is hard. Creating content can be confusing, and may leave you with more questions than answers. Should I be writing anything at all? (Yes) What should I write about? (The issues your clients care about) Where should my content go? (Wherever your clients are—your practice, their inbox, your website, social media) How long should [...]

By |2021-03-10T21:32:51+00:00March 10th, 2021|Uncategorized|0 Comments

How to Communicate With Your Clients About Pet Dental Health

In honor of National Pet Dental Health Month, we’re here to help you talk to your clients about pet dental care—the right way. Use these questions (and answers) as a guide. General communication considerations Who are you communicating with? Your target audience is pet owners. Keep in mind who they are (not veterinary experts), why [...]

By |2021-02-11T04:04:48+00:00February 11th, 2021|Uncategorized|0 Comments

Tongue-Tied? 3 Ways to Educate Clients Outside the Veterinary Exam Room

Do you have your new puppy spiel down to a fine-tuned speech you can deliver in under a minute? You’ve no doubt given the same lecture hundreds of times during your years of practicing veterinary medicine, but this is your client’s first puppy, and they may be overwhelmed. That 30-minute wellness visit can turn into [...]

By |2021-01-20T22:36:05+00:00January 20th, 2021|Uncategorized|0 Comments

The Rumpus 10: Client Communication Tips During the COVID-era Holiday Season

This time of year in the veterinary industry is nothing short of stressful, even at the best of times. Add in COVID and curbside care, and many veterinary professionals are struggling. 'Tis the season! One lesson COVID has made abundantly clear: Communication is one of the greatest tools at your disposal. Staying connected to your [...]

By |2020-12-16T22:00:04+00:00December 16th, 2020|Uncategorized|0 Comments

Welcome to Rumpus Ramblings!

A Rumpus refresh  We are the premier veterinary copywriting agency, because our team is the whole package: award-winning writers and editors, seasoned veterinary professionals (a combined 140+ years in industry 😯 ), and animal-obsessed humans.  Whether it’s lack of time, lack of will, or lack of skill, we’re here to ensure communicating with anyone and [...]

By |2020-11-19T15:17:48+00:00November 19th, 2020|Uncategorized|0 Comments
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