At the intersection of non-fiction and creative writing, you’ll find my happy place. A field of endless opportunities to spread good, educational, and, sometimes, fun veterinary-related information. In this unique niche we call veterinary writing, we are the bearers of important words, separating fact from fiction. And, since we write about pets—something most people associate [...]
Writing for your clients is not easy. It is different from professional writing intended for your colleagues, and you cannot approach it the same way you would the papers you wrote in veterinary school. It begs for a delicate balance between establishing yourself as the expert and providing useful information that is digestible by non-experts. [...]
What is a blog to you? Perhaps you think blogs are something only posh foodies write to critique their latest five-star meal. Or, maybe you have your own blog page. Maybe you’ve even written a few blogs, but with the recent business uptick, your blog page is likely now collecting dust. Every veterinary practice should [...]
Writing is hard. Creating content can be confusing, and may leave you with more questions than answers. Should I be writing anything at all? (Yes) What should I write about? (The issues your clients care about) Where should my content go? (Wherever your clients are—your practice, their inbox, your website, social media) How long should [...]
The first of an occasional series about the Rumpus team Melissa’s entire life history Where to begin? I could start with being an avid reader and the fastest Dewey Decimal-cracker my local library had ever seen—that’s right, they were highly impressed when I applied for the page position and they tested my skills on reshelving [...]
In honor of National Pet Dental Health Month, we’re here to help you talk to your clients about pet dental care—the right way. Use these questions (and answers) as a guide. General communication considerations Who are you communicating with? Your target audience is pet owners. Keep in mind who they are (not veterinary experts), why [...]
Do you have your new puppy spiel down to a fine-tuned speech you can deliver in under a minute? You’ve no doubt given the same lecture hundreds of times during your years of practicing veterinary medicine, but this is your client’s first puppy, and they may be overwhelmed. That 30-minute wellness visit can turn into [...]
New year, new you! Come January 1, resolutions are the name of the game. And with so much riding on 2021, you’re more steadfast in your resolutions than ever, right? Unfortunately, even faith can’t increase the lifespan of a resolution. Your Peloton might be collecting dust. You might be eating french fries as you read [...]
This time of year in the veterinary industry is nothing short of stressful, even at the best of times. Add in COVID and curbside care, and many veterinary professionals are struggling. 'Tis the season! One lesson COVID has made abundantly clear: Communication is one of the greatest tools at your disposal. Staying connected to your [...]
A Rumpus refresh We are the premier veterinary copywriting agency, because our team is the whole package: award-winning writers and editors, seasoned veterinary professionals (a combined 140+ years in industry 😯 ), and animal-obsessed humans. Whether it’s lack of time, lack of will, or lack of skill, we’re here to ensure communicating with anyone and [...]