Jenny’s early life My story begins on the rural outskirts of a small town in Mississippi. My father was a cotton farmer, but he also ran a few cattle and finished pigs. We also had numerous pets, including dogs, cats, horses, and sheep. I think I was born knowing that one day I would be [...]

You know your practice should have a better online presence, but it all seems so overwhelming. While scrolling through your colleagues’ libraries of blogs and weekly—or daily!—Facebook posts, you can’t wrap your brain around building so much material from scratch. Relax. The colleagues you admire, and maybe envy, were in this same place at one [...]

Rumpus Writing and Editing has grown by leaps and bounds since its inception in 2017, and one of our first clients was Digital Empathy (DE), the veterinary industry’s leading custom web design and marketing company. Earlier this year, Digital Empathy was named the American Animal Hospital Association’s (AAHA) Preferred Business Provider for a marketing agency [...]

I have three passions—family, including our various pets, journalism, and travel. Since journalism led me to Rumpus, I’ll focus on that. I graduated with a degree in journalism from the University of Florida after a circuitous route, both age- and geography-wise. I came to love journalism in high school, when my English teacher encouraged my [...]

Now that you know why your veterinary practice should have a blog, you may be stuck deciding what to actually write about. Writing is tough, and determining the topic is much more difficult when you’re faced with a blank page and incessantly blinking cursor. We understand that deciding which topics to cover, and delivering the [...]

These days, a social media presence is everything. It’s particularly valuable in the veterinary space because it helps nurture veterinary-client relationships. But, creating social media content can be time-consuming, particularly when it feels like a foreign concept. To help you navigate the world of social posting, we discuss the purpose of social media and how [...]

At the intersection of non-fiction and creative writing, you’ll find my happy place. A field of endless opportunities to spread good, educational, and, sometimes, fun veterinary-related information. In this unique niche we call veterinary writing, we are the bearers of important words, separating fact from fiction. And, since we write about pets—something most people associate [...]

Writing for your clients is not easy. It is different from professional writing intended for your colleagues, and you cannot approach it the same way you would the papers you wrote in veterinary school. It begs for a delicate balance between establishing yourself as the expert and providing useful information that is digestible by non-experts.  [...]

What is a blog to you? Perhaps you think blogs are something only posh foodies write to critique their latest five-star meal. Or, maybe you have your own blog page. Maybe you’ve even written a few blogs, but with the recent business uptick, your blog page is likely now collecting dust. Every veterinary practice should [...]

Writing is hard. Creating content can be confusing, and may leave you with more questions than answers. Should I be writing anything at all? (Yes) What should I write about? (The issues your clients care about) Where should my content go? (Wherever your clients are—your practice, their inbox, your website, social media) How long should [...]