The social media landscape is filled with opportunity—and pitfalls. Navigating this ever-evolving and powerful marketing tool takes ongoing research, careful planning, strategic content, and acceptance that what’s effective or trending today may be outdated tomorrow. To help you make smart social decisions, we’ve compiled a quick list of best practice essentials for each major platform. [...]
Your veterinary website may be the first impression potential clients have of your veterinary practice. With so many cookie-cutter veterinary business websites, more of the same generic content won’t set you apart. You need compelling copy that speaks directly to your clients in a new way, helping you build trust with new and existing clients. [...]
Your website is often the first impression people have of your business. If your content is outdated or stale, visitors may quickly lose interest. Regularly updating your website’s content is necessary to keep information up-to-date, improve the user experience, and stay relevant in an ever-changing digital environment. Keeping your content current helps boost search engine [...]
On the surface, hiring a writer may seem easy, but who you trust with your message can impact your audience, brand, and credibility—for better or worse. Niche-specific writers, such as the Rumpus Writing and Editing team, provide more than copy. They craft powerful, effective messaging that improves pet health, attracts potential clients, strengthens existing relationships, [...]
Key takeaways: EEAT is a Google search algorithm that stands for experience, expertise, authority, and trust. Content with a high EEAT boosts search engine rankings and helps foster client trust Creating easy-to-read, helpful content improves EEAT and establishes you as a reliable source. Everyone knows that when it comes to searching for information, consumers [...]
Key Takeaways: There are many ways to use your veterinary education and training beyond traditional clinical roles. Pivoting out of the clinic isn’t failure but an opportunity for growth. Explore potential alternatives on the side while you work in practice to ensure a good fit. "Tell me, what is it you plan to do [...]
As a veterinary business owner, you can’t please everyone all the time. We can hope that most clients will leave positive reviews, but there will always be unhappy clients—especially in the emotionally charged environment of an animal hospital. Although negative reviews are inevitable, your response determines its impact on your operations and the team's well-being. [...]
In today’s digital world, a well-optimized website is crucial for attracting new clients and retaining existing ones. Here are some beginner-friendly tips and expert advice on how to master SEO basics and drive more traffic to your veterinary website in 2025. SEO simplified [sort of] Search engine optimization (SEO) is a technique to help your [...]
It’s 2025 and a brand new veterinary conference season is upon us. But if your promotional materials haven’t changed since last year’s conferences, a fresh message and some new resources can help you avoid being passed by on the exhibit floor. Build brand awareness and court future business with these tips on how to make [...]
Artificial intelligence (AI)—specifically, generative AI—has promised major shifts in workflows and productivity across nearly all industries. OpenAI’s ChatGPT came onto the scene only a few short years ago, followed quickly by competitors like Google Bard (now Gemini) and Microsoft BingChat (now Copilot). AI has delivered on its promises in that short time frame, and the [...]
