When I was growing up in a factory town south of Chicago, I frequently considered what I wanted to do when I became an adult. Each week or month I found a new passion—a nurse, a fashion model, an educator. My dad was a teacher, as was his dad, and many aunts, uncles, and cousins [...]

Your practice’s social media presence can make or break your brand’s online—and some would argue your entire—reputation. Despite the power of these platforms, writing and publishing social content often gets little attention—or worse, is forgotten altogether, or delegated to younger non-marketing team members who are “better at technology.” Without conscious effort and attention to detail, [...]