Quiz time! When did your practice last publish a blog or social media post?  A. I just hit publish on our practice’s latest patient success story! B. Within the past week C. Maybe sometime last month? D. Blog? Social media? We rely on good, old-fashioned word-of-mouth marketing. Let’s dive into your answers: A: You are [...]

After working as an equine ambulatory veterinarian for about 17 years, I recently left the field to try my hand as a veterinary copywriter. Equine veterinary medicine can be extremely rewarding, but the hours are long, the on-call schedule is grueling, and risking life and limb is ever-present. In addition, the euthanasias seem to get [...]