Your practice’s social media presence can make or break your brand’s online—and some would argue your entire—reputation. Despite the power of these platforms, writing and publishing social content often gets little attention—or worse, is forgotten altogether, or delegated to younger non-marketing team members who are “better at technology.” Without conscious effort and attention to detail, [...]

Blogging for your practice can economically and effectively educate pet owners, increase website traffic, and gain new clients—but it’s not as simple as churning out some exam room education every few weeks. Many practices set out blogging with good intentions, but fall short after a few months because of lack of interest, visible impact, and [...]

On a late night several months after being hired by Rumpus Writing and Editing, I stared at my tablet’s blank screen feeling completely and utterly stuck. Few things can make you more humble and hopeless than those times when the words simply won’t come. After a prolonged period of time, I grabbed a notebook, tore [...]