By now, you’ve probably heard how using AI tools can help you create assets like blog posts, emails, client education materials, and social media posts. Maybe you’ve asked ChatGPT to help you explain a complex condition to a client, or employed chatbots on your website to assist pet owners with routine questions. These tasks are [...]
The price of veterinary services has increased significantly. Despite wishing this wasn’t the case, or that we could go back in time, it’s where we are. This also means that your veterinary team likely fields questions from concerned pet owners daily. “Fluffy’s shots didn't cost this much last year; why do they cost more now?” [...]
Key takeaways: EEAT is a Google search algorithm that stands for experience, expertise, authority, and trust. Content with a high EEAT boosts search engine rankings and helps foster client trust Creating easy-to-read, helpful content improves EEAT and establishes you as a reliable source. Everyone knows that when it comes to searching for information, consumers [...]
It was October 2022. I was attending a VetPartners conference in Portland, Oregon, when a friend and colleague of mine asked, “So, what do you think of this ChatGPT thing?” “I haven’t heard much about it,” I responded. “What is it?” With “It can do this” and “It can do that” and “It’s so fast [...]
