Key Takeaways Google’s AI Overview and AI Mode are reshaping how people use search. Veterinary websites may see a decline in traffic with the rise of AI-generated summaries. Content remains critical, but SEO strategies need to evolve. Clear, well-structured, and trustworthy writing can help your site stay visible to searchers and AI. If you’ve [...]
Key takeaways Key performance indicators (KPIs) give practice owners and veterinary professionals the data needed to optimize marketing campaigns. Marketing strategies should have a defined goal and purpose, such as attracting new clients or improving client satisfaction and loyalty. Key marketing metrics vary based on goals, but may include the number of new clients, returning [...]
Key takeaways Newsletters can improve website SEO by driving traffic to key pages like blogs, services, and educational content. Sharing clinic updates, such as new staff introductions or new services, keeps clients engaged on a more personal level. A veterinary practice newsletter isn’t only for clients; it can also keep team members informed and involve [...]
Behind every successful outcome in veterinary medicine is a team working in sync. Whether you’re a practice manager, veterinary technician, CSR, veterinarian, or industry professional, you can’t accomplish your goals without someone else’s help. In every corner of the veterinary field, collaboration and teamwork are essential. From the front desk to the field, we rely [...]
Your website is often the first impression people have of your business. If your content is outdated or stale, visitors may quickly lose interest. Regularly updating your website’s content is necessary to keep information up-to-date, improve the user experience, and stay relevant in an ever-changing digital environment. Keeping your content current helps boost search engine [...]
Key Takeaways: There are many ways to use your veterinary education and training beyond traditional clinical roles. Pivoting out of the clinic isn’t failure but an opportunity for growth. Explore potential alternatives on the side while you work in practice to ensure a good fit. "Tell me, what is it you plan to do [...]
As a veterinary business owner, you can’t please everyone all the time. We can hope that most clients will leave positive reviews, but there will always be unhappy clients—especially in the emotionally charged environment of an animal hospital. Although negative reviews are inevitable, your response determines its impact on your operations and the team's well-being. [...]
In today’s digital world, a well-optimized website is crucial for attracting new clients and retaining existing ones. Here are some beginner-friendly tips and expert advice on how to master SEO basics and drive more traffic to your veterinary website in 2025. SEO simplified [sort of] Search engine optimization (SEO) is a technique to help your [...]
Artificial intelligence (AI)—specifically, generative AI—has promised major shifts in workflows and productivity across nearly all industries. OpenAI’s ChatGPT came onto the scene only a few short years ago, followed quickly by competitors like Google Bard (now Gemini) and Microsoft BingChat (now Copilot). AI has delivered on its promises in that short time frame, and the [...]
Veterinary hospitals play a crucial role in educating pet owners about the dangers pets may face. Holiday hazards, heat, and cold are common topics, but what about lesser-known dangers? A pet’s curious nature makes them uniquely vulnerable to freak household accidents. Some accidents are genuinely impossible to predict or prevent, but knowing about unlikely risks [...]
