As a veterinary business owner, you can’t please everyone all the time. We can hope that most clients will leave positive reviews, but there will always be unhappy clients—especially in the emotionally charged environment of an animal hospital. Although negative reviews are inevitable, your response determines its impact on your operations and the team's well-being. [...]
In today’s digital world, a well-optimized website is crucial for attracting new clients and retaining existing ones. Here are some beginner-friendly tips and expert advice on how to master SEO basics and drive more traffic to your veterinary website in 2025. SEO simplified [sort of] Search engine optimization (SEO) is a technique to help your [...]
Artificial intelligence (AI)—specifically, generative AI—has promised major shifts in workflows and productivity across nearly all industries. OpenAI’s ChatGPT came onto the scene only a few short years ago, followed quickly by competitors like Google Bard (now Gemini) and Microsoft BingChat (now Copilot). AI has delivered on its promises in that short time frame, and the [...]
Veterinary hospitals play a crucial role in educating pet owners about the dangers pets may face. Holiday hazards, heat, and cold are common topics, but what about lesser-known dangers? A pet’s curious nature makes them uniquely vulnerable to freak household accidents. Some accidents are genuinely impossible to predict or prevent, but knowing about unlikely risks [...]
Mexico City is one of my favorite places in the world. The food is to die for, the people are friendly, and there are dogs everywhere. When I visited last month, I couldn't help but notice the incredible relationship the people of CDMX (Ciudad de México) have with their pets. Below is a compilation of [...]
Veterinary medicine is constantly evolving, and we’ve seen particularly impactful changes over the last few years. We now prioritize our practice team members and their mental health, have learned to set boundaries with clients and our time, and have adapted to new technologies to assist us with efficiency. As we head into 2024, many of [...]
Veterinary practices may feel crunched for time during the holiday season, as clients bombard them with last-minute requests and year-end business tasks loom. Add the many personal seasonal stressors, and many team members feel overwhelmed. Creating holiday-themed client content may be low on the priority list, but communicating with clients may actually help reduce workload [...]
Your clients are human, so shouldn’t the content they receive from your practice be composed by human minds and prepared by human hands? Unfortunately, the rise of artificial intelligence (AI)-powered tools is tempting some time-crunched professionals to lean heavily on AI-generated writing for blog posts, articles, educational resources, and marketing materials. Although the Rumpus Writing [...]
“I can’t wait to write some SOPs today!” said no practice manager, ever. Back-end writing (i.e., the non-glamorous stuff that makes you fall asleep at your desk or suddenly inspires you to organize your overflowing junk drawer) is a dreaded and time-consuming task most practice managers love to loathe. Unfortunately, a professional, productive, efficient, and [...]
Quiz time! When did your practice last publish a blog or social media post? A. I just hit publish on our practice’s latest patient success story! B. Within the past week C. Maybe sometime last month? D. Blog? Social media? We rely on good, old-fashioned word-of-mouth marketing. Let’s dive into your answers: A: You are [...]
