You’ve been tasked with composing your clinic’s newsletter or creating unique content for various social media platforms. Although you believe you produce useful communications regarding pet owner-facing issues, your message does not seem to resonate with your clients.  Keyboard crimes (i.e., writing errors) can prevent effective client communications from reaching their full potential by decreasing [...]

Let’s face it—some rules are meant to be broken. The writing tenets you’ve lived by religiously since grade school no longer apply in most situations, and they might also be preventing you from achieving true literary greatness. When you’re crafting online content for a veterinary audience, following the standard “rules” of writing is far less [...]