Everything hinges on your headline. That’s no exaggeration. Every blog post title, carousel cover slide, and email subject line is an opportunity to grab attention—or let it slip by. And with only 20% of people reading past the headline, it has to be jaw-droppingly good. Fortunately, you don’t need many characters to make a big [...]

Brand voice is a critical but often overlooked key to success. Focusing on not just what you say but how you say it can be the deciding factor on whether clients bond with your clinic or feel like just another appointment on the schedule.    What is a brand voice? Simply put, your brand voice [...]