Like many writers, my earliest career fantasies were shaped by fictional women, like Carrie Bradshaw, Peggy Olson, Anne Shirley, and Skeeter Phelan. These women made writing feel not just possible, but aspirational. Every time I watched Sex and the City, Mad Men, The Help, or Anne of Green Gables, I became a little more enamored [...]

A professional copywriter can transform your vision or goal into effective messaging and real, measurable results. But without preparation and upfront communication, the resulting message can fail to meet the mark. Crafting copy that is personalized to your brand and strategically designed to reach your goals requires partnership, clear expectations, and open communication at every [...]