My dog sports obsession began in the conformation ring, wearing fancy clothes and trotting immaculately groomed dogs in left-handed circles. Somehow, nearly twenty years later, I’m knee-deep in mud, sprinting through slippery creeks, and throwing myself over obstacles for three to four miles with my twenty-pound sidekick leading the way—and looking positively effortless and adorable [...]
The social media landscape is filled with opportunity—and pitfalls. Navigating this ever-evolving and powerful marketing tool takes ongoing research, careful planning, strategic content, and acceptance that what’s effective or trending today may be outdated tomorrow. To help you make smart social decisions, we’ve compiled a quick list of best practice essentials for each major platform. [...]
Your veterinary website may be the first impression potential clients have of your veterinary practice. With so many cookie-cutter veterinary business websites, more of the same generic content won’t set you apart. You need compelling copy that speaks directly to your clients in a new way, helping you build trust with new and existing clients. [...]
On the surface, hiring a writer may seem easy, but who you trust with your message can impact your audience, brand, and credibility—for better or worse. Niche-specific writers, such as the Rumpus Writing and Editing team, provide more than copy. They craft powerful, effective messaging that improves pet health, attracts potential clients, strengthens existing relationships, [...]
It’s 2025 and a brand new veterinary conference season is upon us. But if your promotional materials haven’t changed since last year’s conferences, a fresh message and some new resources can help you avoid being passed by on the exhibit floor. Build brand awareness and court future business with these tips on how to make [...]
With over 4 billion active users, email allows you to engage your clients in a way that social media can't. Email is both personal and direct, delivering your message straight to a client’s inbox. Unlike social media, email communication builds trust, drives action, and nurtures long-term relationships, which ultimately translates to informed, proactive, and loyal [...]
If you’ve ever written a blog post and found yourself utterly bored by your own content, take your hands off the keyboard! While an educational blog post should prioritize accuracy, clarity, and expertise, this doesn’t mean it has to be boring. Balancing authority with engagement can keep your audience hooked, turn skimmers into readers, and ensure [...]
What makes an email stand out in your overflowing inbox? What stops your mindless social scrolling and prompts you to click “read more”? What separates a boring link from one you follow without question or hesitation? A killer hook. This pint-sized persuasive powerhouse converts boring copy into exciting, actionable, emotion-stirring content and transforms passive audiences [...]
In order to effectively communicate their ideas in the most elegant and effective way possible, eager new writers frequently utilize a surplus of words, often including a multitude of adjectives, unnecessary clauses, and elaborate phrases to convey their all-important message. See what we did there? Whether you’re a professional writer on the Rumpus team or [...]
Effective writing is key to clear communication, which is especially vital in the veterinary realm, where misconstrued information can have disastrous consequences. As industry writers, the Rumpus Writing and Editing team has an eagle eye for noticing grammatical errors in our daily lives and, sometimes, regretfully, in our own work. Fortunately, our expert editing team [...]
