If you’ve ever written a blog post and found yourself utterly bored by your own content, take your hands off the keyboard! While an educational blog post should prioritize accuracy, clarity, and expertise, this doesn’t mean it has to be boring. Balancing authority with engagement can keep your audience hooked, turn skimmers into readers, and ensure [...]
What makes an email stand out in your overflowing inbox? What stops your mindless social scrolling and prompts you to click “read more”? What separates a boring link from one you follow without question or hesitation? A killer hook. This pint-sized persuasive powerhouse converts boring copy into exciting, actionable, emotion-stirring content and transforms passive audiences [...]
In order to effectively communicate their ideas in the most elegant and effective way possible, eager new writers frequently utilize a surplus of words, often including a multitude of adjectives, unnecessary clauses, and elaborate phrases to convey their all-important message. See what we did there? Whether you’re a professional writer on the Rumpus team or [...]
Effective writing is key to clear communication, which is especially vital in the veterinary realm, where misconstrued information can have disastrous consequences. As industry writers, the Rumpus Writing and Editing team has an eagle eye for noticing grammatical errors in our daily lives and, sometimes, regretfully, in our own work. Fortunately, our expert editing team [...]
Pet insurance is an effective way to ensure your patients have the best access to care and clients have the greatest peace of mind. However, talking with clients about pet insurance can feel like an enormous undertaking for which you and your busy team simply don’t have time—until a patient needs expensive or emergent care. [...]
The pen is mightier than the sword, and at Rumpus Writing and Editing, we know that the strength of the pen can help you tap into a wellspring of veterinary job seekers during the current talent drought. But, like any powerful source, the written word must be wielded with care—and strategy—to ensure you access its [...]
You’ve been tasked with composing your clinic’s newsletter or creating unique content for various social media platforms. Although you believe you produce useful communications regarding pet owner-facing issues, your message does not seem to resonate with your clients. Keyboard crimes (i.e., writing errors) can prevent effective client communications from reaching their full potential by decreasing [...]
With daily technological innovations, ongoing attrition, and a swirling and unpredictable economic climate, the veterinary industry is shifting and evolving at a rapid pace. Staying up-to-date on the latest trends and newsmakers may seem like yet another impossible task. As veterinary copywriters, the Rumpus Writing and Editing team is always tuned in to rising trends, [...]
Although they may not seem like a natural fit, remote or work-from-home (WFH) team members can be an enormous asset to the modern veterinary practice. Whether your WFH team members enjoy a hybrid work arrangement or are exclusively remote, here are seven ways to fully use their talents and ensure they remain engaged and effective [...]
How is it already September? Although we can’t speak for everyone, the Rumpus Writing and Editing team is certain that summer somehow gets shorter every year. Back-to-school season signals an abrupt and dramatic schedule change for pets—one day their home is full of activity and human companionship, and the next, they’re alone for eight hours—or [...]
