On the surface, hiring a writer may seem easy, but who you trust with your message can impact your audience, brand, and credibility—for better or worse. Niche-specific writers, such as the Rumpus Writing and Editing team, provide more than copy. They craft powerful, effective messaging that improves pet health, attracts potential clients, strengthens existing relationships, [...]

Key takeaways: EEAT is a Google search algorithm that stands for experience, expertise, authority, and trust. Content with a high EEAT boosts search engine rankings and helps foster client trust Creating easy-to-read, helpful content improves EEAT and establishes you as a reliable source.   Everyone knows that when it comes to searching for information, consumers [...]