Deciding on your topic isn’t the only challenge of writing online content—you must also consider the form and length of your message. Feeling stuck? Don’t worry. Let the Rumpus Writing and Editing team explain the advantages and disadvantages of short-form and long-form content writing, and why you’ll want a balance of both when writing content [...]
Summer presents seemingly endless opportunities for pet owner education. Spring and summer are known as the “veterinary busy season,” for good reason. Not only do owners have more flexible schedules, pets have more opportunities to get into mischief, and often find themselves needing veterinary care. Educating pet owners about common summer hazards, health risks, and [...]
While you may not think you need a flashy website, a well-designed, well-worded, up-to-date website can have a huge impact on potential veterinary job candidates. And, everything you publish on your site—blog posts, client testimonials, available positions—must be presented correctly, or you will leave job seekers with a poor impression. Learn how the right words [...]
People mistakenly believe the veterinary field is all puppy kisses and kitten cuddles, but once they join the industry, they discover the majority of their work directly relates to people. As such, a lot of talking takes place every day between veterinary professionals and clients, which can be a drag on practice efficiency. Plus, repeating [...]
As a busy veterinary practice owner or manager, you have more on your mind than boosting website traffic. However, a solid website that draws in clients, and encourages them to take action, does part of your job for you. You want to convince potential clients to visit your website and click on “Book Now.” But, [...]
Rumpus is fortunate to work with some of the most innovative and creative minds in veterinary medicine, and Stacee Santi is the perfect example. Stacee started her company, Vet2Pet, with an idea and a basic app. Years later, veterinary hospitals across the country use Vet2Pet’s practice-branded communication platform to communicate with clients about everything from [...]
When brainstorming ideas for your content calendar, do your creative juices often run dry? The most challenging part of regular blog post creation—in addition to the writing portion—is deciding what the heck to write about. When thinking of topics, write with your reader in mind. Your readers come to your website with specific interests and [...]
Here comes the final push of holiday-related social media content and blog posts for the year, and you are struggling. If you have to come up with one more creative way to tell pet owners not to feed their pooch turkey, or to keep their feline friend from scaling the Christmas tree, you’re going to [...]
As veterinary professionals, we could fill entire books with the intricacies and nuances of veterinary medicine. Unfortunately, the same content that likely makes your eyes light up will make your blog-reading clients close theirs. Or worse. When a client opens your lengthy blog post, they find out you’re not offering fast answers, so they turn [...]
You know your practice should have a better online presence, but it all seems so overwhelming. While scrolling through your colleagues’ libraries of blogs and weekly—or daily!—Facebook posts, you can’t wrap your brain around building so much material from scratch. Relax. The colleagues you admire, and maybe envy, were in this same place at one [...]
