It’s 2025 and a brand new veterinary conference season is upon us. But if your promotional materials haven’t changed since last year’s conferences, a fresh message and some new resources can help you avoid being passed by on the exhibit floor. Build brand awareness and court future business with these tips on how to make [...]
Artificial intelligence (AI)—specifically, generative AI—has promised major shifts in workflows and productivity across nearly all industries. OpenAI’s ChatGPT came onto the scene only a few short years ago, followed quickly by competitors like Google Bard (now Gemini) and Microsoft BingChat (now Copilot). AI has delivered on its promises in that short time frame, and the [...]
With over 4 billion active users, email allows you to engage your clients in a way that social media can't. Email is both personal and direct, delivering your message straight to a client’s inbox. Unlike social media, email communication builds trust, drives action, and nurtures long-term relationships, which ultimately translates to informed, proactive, and loyal [...]
If you’ve ever written a blog post and found yourself utterly bored by your own content, take your hands off the keyboard! While an educational blog post should prioritize accuracy, clarity, and expertise, this doesn’t mean it has to be boring. Balancing authority with engagement can keep your audience hooked, turn skimmers into readers, and ensure [...]
What makes an email stand out in your overflowing inbox? What stops your mindless social scrolling and prompts you to click “read more”? What separates a boring link from one you follow without question or hesitation? A killer hook. This pint-sized persuasive powerhouse converts boring copy into exciting, actionable, emotion-stirring content and transforms passive audiences [...]
Being a good writer involves several key elements, such as expressing ideas in creative and original ways, tailoring your writing style and tone to your intended audience, and possessing a strong vocabulary so that you choose the right words to convey precise meanings. Avoiding writing and grammar mistakes is also important to ensure clear communication [...]
As a professional veterinary writing company, we use AI quite a bit. Our team regularly uses large language models to brainstorm ideas, generate outlines, compile lists, and get past the “blank page” hump. There’s no doubt that AI can make the writing process more efficient. There’s an ongoing debate about whether, and to what extent, [...]
In order to effectively communicate their ideas in the most elegant and effective way possible, eager new writers frequently utilize a surplus of words, often including a multitude of adjectives, unnecessary clauses, and elaborate phrases to convey their all-important message. See what we did there? Whether you’re a professional writer on the Rumpus team or [...]
In the rapidly evolving technology sector, large language models (LLMs) have emerged as powerful AI tools for various businesses, including veterinary practices. LLMs can assist veterinary businesses in numerous ways, from enhancing client communication and education to streamlining administrative tasks. Still, the technology is far from perfect, and selecting the LLM that best fits your [...]
Since entering the veterinary field in 2009, my co-workers and I have joked, even as adults, “I wonder what we’re gonna be when we grow up.” We got into this industry because animals are our passion, and it’s truly rewarding work. However, the unfortunate side effects—the low pay, long hours, and burnout—are anything but rewarding. [...]
