Holiday pet hazards don’t change much from year to year, which can make communicating them to veterinary clients feel boring and overdone. If you’re tired of the same old handouts, newsletters, and social media posts about avoiding chocolate and keeping pets away from the front door when trick-or-treaters approach, it’s time to think about switching [...]
If you're a veterinary practice or business owner trying to attract more attention to your website, you know that search engine optimization (SEO) is important. SEO is all about choosing the right keywords—the words and phrases that your potential clients are typing into Google that help your website land higher in their search results. But [...]
Everything hinges on your headline. That’s no exaggeration. Every blog post title, carousel cover slide, and email subject line is an opportunity to grab attention—or let it slip by. And with only 20% of people reading past the headline, it has to be jaw-droppingly good. Fortunately, you don’t need many characters to make a big [...]
Brand voice is a critical but often overlooked key to success. Focusing on not just what you say but how you say it can be the deciding factor on whether clients bond with your clinic or feel like just another appointment on the schedule. What is a brand voice? Simply put, your brand voice [...]
By now, you’ve probably heard how using AI tools can help you create assets like blog posts, emails, client education materials, and social media posts. Maybe you’ve asked ChatGPT to help you explain a complex condition to a client, or employed chatbots on your website to assist pet owners with routine questions. These tasks are [...]
The price of veterinary services has increased significantly. Despite wishing this wasn’t the case, or that we could go back in time, it’s where we are. This also means that your veterinary team likely fields questions from concerned pet owners daily. “Fluffy’s shots didn't cost this much last year; why do they cost more now?” [...]
Key Takeaways Google’s AI Overview and AI Mode are reshaping how people use search. Veterinary websites may see a decline in traffic with the rise of AI-generated summaries. Content remains critical, but SEO strategies need to evolve. Clear, well-structured, and trustworthy writing can help your site stay visible to searchers and AI. If you’ve [...]
My dog sports obsession began in the conformation ring, wearing fancy clothes and trotting immaculately groomed dogs in left-handed circles. Somehow, nearly twenty years later, I’m knee-deep in mud, sprinting through slippery creeks, and throwing myself over obstacles for three to four miles with my twenty-pound sidekick leading the way—and looking positively effortless and adorable [...]
Key takeaways Key performance indicators (KPIs) give practice owners and veterinary professionals the data needed to optimize marketing campaigns. Marketing strategies should have a defined goal and purpose, such as attracting new clients or improving client satisfaction and loyalty. Key marketing metrics vary based on goals, but may include the number of new clients, returning [...]
Key takeaways Newsletters can improve website SEO by driving traffic to key pages like blogs, services, and educational content. Sharing clinic updates, such as new staff introductions or new services, keeps clients engaged on a more personal level. A veterinary practice newsletter isn’t only for clients; it can also keep team members informed and involve [...]
