To celebrate the unique bond people and pets share, the AVMA sponsors National Pet Week during the first full week of May each year. Between May 5 and 11, 2024, consider the daily Pet Week themes as a starting point to identify opportunities for client education and strengthening the veterinarian-client-patient relationship. Inspired by these Pet [...]
Most veterinary practices are focused on the medical aspect of business and supporting their current clients, patients, and staff. Marketing is often an afterthought and something most practice owners and managers struggle to do well. Rumpus Writing and Editing exists to help veterinary practices and industry professionals create quality written content for websites, blogs, marketing [...]
As the days grow longer and the weather finally warms up, springtime brings with it a sense of renewal and revitalization. It's not just our homes and gardens that could use a good cleaning—it's also an opportune moment for veterinary professionals to refresh their communication strategies. Effective communication is the cornerstone of a successful veterinary [...]
I grew up on the road, which is to say, my family moved across the country more than a few times—from Northern California to Nevada, then Utah, and back to Indiana, my birth state. My life was filled with adventure but also the turbulence of change. As a kid moving from one school to another, [...]
Mexico City is one of my favorite places in the world. The food is to die for, the people are friendly, and there are dogs everywhere. When I visited last month, I couldn't help but notice the incredible relationship the people of CDMX (Ciudad de México) have with their pets. Below is a compilation of [...]
Veterinary medicine is constantly evolving, and we’ve seen particularly impactful changes over the last few years. We now prioritize our practice team members and their mental health, have learned to set boundaries with clients and our time, and have adapted to new technologies to assist us with efficiency. As we head into 2024, many of [...]
It was October 2022. I was attending a VetPartners conference in Portland, Oregon, when a friend and colleague of mine asked, “So, what do you think of this ChatGPT thing?” “I haven’t heard much about it,” I responded. “What is it?” With “It can do this” and “It can do that” and “It’s so fast [...]
Veterinary practices may feel crunched for time during the holiday season, as clients bombard them with last-minute requests and year-end business tasks loom. Add the many personal seasonal stressors, and many team members feel overwhelmed. Creating holiday-themed client content may be low on the priority list, but communicating with clients may actually help reduce workload [...]
Your clients are human, so shouldn’t the content they receive from your practice be composed by human minds and prepared by human hands? Unfortunately, the rise of artificial intelligence (AI)-powered tools is tempting some time-crunched professionals to lean heavily on AI-generated writing for blog posts, articles, educational resources, and marketing materials. Although the Rumpus Writing [...]
“I can’t wait to write some SOPs today!” said no practice manager, ever. Back-end writing (i.e., the non-glamorous stuff that makes you fall asleep at your desk or suddenly inspires you to organize your overflowing junk drawer) is a dreaded and time-consuming task most practice managers love to loathe. Unfortunately, a professional, productive, efficient, and [...]
