Here comes the final push of holiday-related social media content and blog posts for the year, and you are struggling. If you have to come up with one more creative way to tell pet owners not to feed their pooch turkey, or to keep their feline friend from scaling the Christmas tree, you’re going to [...]
As veterinary professionals, we could fill entire books with the intricacies and nuances of veterinary medicine. Unfortunately, the same content that likely makes your eyes light up will make your blog-reading clients close theirs. Or worse. When a client opens your lengthy blog post, they find out you’re not offering fast answers, so they turn [...]
You know your practice should have a better online presence, but it all seems so overwhelming. While scrolling through your colleagues’ libraries of blogs and weekly—or daily!—Facebook posts, you can’t wrap your brain around building so much material from scratch. Relax. The colleagues you admire, and maybe envy, were in this same place at one [...]
Rumpus Writing and Editing has grown by leaps and bounds since its inception in 2017, and one of our first clients was Digital Empathy (DE), the veterinary industry’s leading custom web design and marketing company. Earlier this year, Digital Empathy was named the American Animal Hospital Association’s (AAHA) Preferred Business Provider for a marketing agency [...]
These days, a social media presence is everything. It’s particularly valuable in the veterinary space because it helps nurture veterinary-client relationships. But, creating social media content can be time-consuming, particularly when it feels like a foreign concept. To help you navigate the world of social posting, we discuss the purpose of social media and how [...]
Writing for your clients is not easy. It is different from professional writing intended for your colleagues, and you cannot approach it the same way you would the papers you wrote in veterinary school. It begs for a delicate balance between establishing yourself as the expert and providing useful information that is digestible by non-experts. [...]
Writing is hard. Creating content can be confusing, and may leave you with more questions than answers. Should I be writing anything at all? (Yes) What should I write about? (The issues your clients care about) Where should my content go? (Wherever your clients are—your practice, their inbox, your website, social media) How long should [...]
In honor of National Pet Dental Health Month, we’re here to help you talk to your clients about pet dental care—the right way. Use these questions (and answers) as a guide. General communication considerations Who are you communicating with? Your target audience is pet owners. Keep in mind who they are (not veterinary experts), why [...]
New year, new you! Come January 1, resolutions are the name of the game. And with so much riding on 2021, you’re more steadfast in your resolutions than ever, right? Unfortunately, even faith can’t increase the lifespan of a resolution. Your Peloton might be collecting dust. You might be eating french fries as you read [...]
This time of year in the veterinary industry is nothing short of stressful, even at the best of times. Add in COVID and curbside care, and many veterinary professionals are struggling. 'Tis the season! One lesson COVID has made abundantly clear: Communication is one of the greatest tools at your disposal. Staying connected to your [...]
