When brainstorming ideas for your content calendar, do your creative juices often run dry? The most challenging part of regular blog post creation—in addition to the writing portion—is deciding what the heck to write about. When thinking of topics, write with your reader in mind. Your readers come to your website with specific interests and [...]
Here comes the final push of holiday-related social media content and blog posts for the year, and you are struggling. If you have to come up with one more creative way to tell pet owners not to feed their pooch turkey, or to keep their feline friend from scaling the Christmas tree, you’re going to [...]
As a writer, or a veterinary professional who writes to communicate with clients (which makes you a writer!), you take writing seriously. You think long and hard about the words you choose, and take ownership of each finished document. So, why would you let someone criticize and rip apart your hard work? Editing can feel [...]
The making of Dr. Juli Veterinary medicine is all that I have ever known as a career option. In fact, one of my earliest memories was riding in the car with my family to take my aging German shepherd to the vet. He never left the hospital that day. At 3 years old, I was [...]
Early days as a veterinary content writer When I first began writing for Rumpus in 2018, I was a full-time RVT in a small animal practice in rural Indiana. I was always looking for ways to bring in extra cash, especially if I could work from the comfort of my own home, after 10-plus hours [...]
As veterinary professionals, we could fill entire books with the intricacies and nuances of veterinary medicine. Unfortunately, the same content that likely makes your eyes light up will make your blog-reading clients close theirs. Or worse. When a client opens your lengthy blog post, they find out you’re not offering fast answers, so they turn [...]
My path has not been exactly what I imagined, but isn’t that the way it usually goes? If you had asked me 20 years ago where I would be today, I would have told you that at almost 45 years old, I would have two decades of clinical work under my belt, and possibly own [...]
After four years in veterinary school, a year-long internship, and 16 years in practice, I learned a multitude about veterinary medicine. However, after becoming a veterinary content writer, I have realized that I have yet to study many more veterinary topics. This is an exciting prospect for me, since I love researching new subject matter, [...]
Jenny’s early life My story begins on the rural outskirts of a small town in Mississippi. My father was a cotton farmer, but he also ran a few cattle and finished pigs. We also had numerous pets, including dogs, cats, horses, and sheep. I think I was born knowing that one day I would be [...]
You know your practice should have a better online presence, but it all seems so overwhelming. While scrolling through your colleagues’ libraries of blogs and weekly—or daily!—Facebook posts, you can’t wrap your brain around building so much material from scratch. Relax. The colleagues you admire, and maybe envy, were in this same place at one [...]
