People mistakenly believe the veterinary field is all puppy kisses and kitten cuddles, but once they join the industry, they discover the majority of their work directly relates to people. As such, a lot of talking takes place every day between veterinary professionals and clients, which can be a drag on practice efficiency. Plus, repeating [...]
My love for animals and writing both started from an early age. I grew up surrounded by four dogs and two cats, and except during my college dorm days, there’s never been a time in my life where I haven’t had a pet—and that’s not counting the long list of animals I have fostered over [...]
As a busy veterinary practice owner or manager, you have more on your mind than boosting website traffic. However, a solid website that draws in clients, and encourages them to take action, does part of your job for you. You want to convince potential clients to visit your website and click on “Book Now.” But, [...]
As a veterinarian, I work with animals and people every day, and I love it—but I wasn’t always sure I would. In fact, I used to say I became a veterinarian so I could work with animals instead of people! Fortunately for me, being a vet means working with people as much as with animals. [...]
Rumpus is fortunate to work with some of the most innovative and creative minds in veterinary medicine, and Stacee Santi is the perfect example. Stacee started her company, Vet2Pet, with an idea and a basic app. Years later, veterinary hospitals across the country use Vet2Pet’s practice-branded communication platform to communicate with clients about everything from [...]
As we kick off 2022, the Rumpus team has high hopes that this year will be better than last. Professionally, we are fortunate to have fared better than most during the pandemic. Since we already work from home—or at the beach, on the road, or anywhere with a WiFi signal—our professional lives have not changed [...]
Blogging for your practice can economically and effectively educate pet owners, increase website traffic, and gain new clients—but it’s not as simple as churning out some exam room education every few weeks. Many practices set out blogging with good intentions, but fall short after a few months because of lack of interest, visible impact, and [...]
On a late night several months after being hired by Rumpus Writing and Editing, I stared at my tablet’s blank screen feeling completely and utterly stuck. Few things can make you more humble and hopeless than those times when the words simply won’t come. After a prolonged period of time, I grabbed a notebook, tore [...]
When brainstorming ideas for your content calendar, do your creative juices often run dry? The most challenging part of regular blog post creation—in addition to the writing portion—is deciding what the heck to write about. When thinking of topics, write with your reader in mind. Your readers come to your website with specific interests and [...]
Here comes the final push of holiday-related social media content and blog posts for the year, and you are struggling. If you have to come up with one more creative way to tell pet owners not to feed their pooch turkey, or to keep their feline friend from scaling the Christmas tree, you’re going to [...]
