Survey after survey and study after study have concluded that credentialed veterinary technicians aren’t appropriately utilized, given their training and education. Yes, your technicians are likely extremely busy and engaged at work, but that isn’t the same as using them where they are actually needed. Technicians who are treated as do-it-all staff members and pulled [...]
Veterinary technicians are, without a doubt, the heart of any veterinary practice. They keep the veterinarians on schedule, provide mentorship and leadership to assistants and kennel staff, cater to pet health needs, and hold client hands through good and bad news. They come in early, stay late, and work through breaks. Vet techs deserve every [...]
Pet insurance is an effective way to ensure your patients have the best access to care and clients have the greatest peace of mind. However, talking with clients about pet insurance can feel like an enormous undertaking for which you and your busy team simply don’t have time—until a patient needs expensive or emergent care. [...]
Telehealth is the provision of healthcare or health-related services via electronic communication methods, such as the telephone, two-way messaging, email, asynchronous video, or video conferencing. According to this definition, any time you answer questions about a pet’s condition over the phone or via chat, you are providing telehealth services. So, whether you have an official [...]
The pen is mightier than the sword, and at Rumpus Writing and Editing, we know that the strength of the pen can help you tap into a wellspring of veterinary job seekers during the current talent drought. But, like any powerful source, the written word must be wielded with care—and strategy—to ensure you access its [...]
When you’re running a veterinary clinic, technology platform, or start-up, your team members wear many hats. With so much to do, limited resources, and a team already at capacity, crafting engaging content often falls by the wayside. However, plowing forward without a strategic content marketing strategy and the means to implement it intentionally and consistently [...]
You’ve been tasked with composing your clinic’s newsletter or creating unique content for various social media platforms. Although you believe you produce useful communications regarding pet owner-facing issues, your message does not seem to resonate with your clients. Keyboard crimes (i.e., writing errors) can prevent effective client communications from reaching their full potential by decreasing [...]
Let’s face it—some rules are meant to be broken. The writing tenets you’ve lived by religiously since grade school no longer apply in most situations, and they might also be preventing you from achieving true literary greatness. When you’re crafting online content for a veterinary audience, following the standard “rules” of writing is far less [...]
Quiz time! When did your practice last publish a blog or social media post? A. I just hit publish on our practice’s latest patient success story! B. Within the past week C. Maybe sometime last month? D. Blog? Social media? We rely on good, old-fashioned word-of-mouth marketing. Let’s dive into your answers: A: You are [...]
After working as an equine ambulatory veterinarian for about 17 years, I recently left the field to try my hand as a veterinary copywriter. Equine veterinary medicine can be extremely rewarding, but the hours are long, the on-call schedule is grueling, and risking life and limb is ever-present. In addition, the euthanasias seem to get [...]
