Let’s face it—some rules are meant to be broken. The writing tenets you’ve lived by religiously since grade school no longer apply in most situations, and they might also be preventing you from achieving true literary greatness. When you’re crafting online content for a veterinary audience, following the standard “rules” of writing is far less [...]
Quiz time! When did your practice last publish a blog or social media post? A. I just hit publish on our practice’s latest patient success story! B. Within the past week C. Maybe sometime last month? D. Blog? Social media? We rely on good, old-fashioned word-of-mouth marketing. Let’s dive into your answers: A: You are [...]
After working as an equine ambulatory veterinarian for about 17 years, I recently left the field to try my hand as a veterinary copywriter. Equine veterinary medicine can be extremely rewarding, but the hours are long, the on-call schedule is grueling, and risking life and limb is ever-present. In addition, the euthanasias seem to get [...]
How’s your AI IQ? Artificial intelligence (AI) tools and machine learning chatbots, such as ChatGPT, Jasper, and ChatSonic, have exploded onto the scene and, in the time it takes to enter a prompt or query, have revolutionized how the world creates content. AI’s capability and efficiency for generating written and visual media are unmistakable, but [...]
Your blog is more than a repository for informational articles that enhance your search engine listing. When used effectively, blogs can become powerful client tools that attract, engage, educate, and retain pet owners. Follow our Rumpus Writing and Editing team’s strategies to ensure your blog posts reach beyond your website, and perform to their full [...]
With daily technological innovations, ongoing attrition, and a swirling and unpredictable economic climate, the veterinary industry is shifting and evolving at a rapid pace. Staying up-to-date on the latest trends and newsmakers may seem like yet another impossible task. As veterinary copywriters, the Rumpus Writing and Editing team is always tuned in to rising trends, [...]
We know that veterinary teams are busier than ever, and that crafting marketing and educational content on social media or a blog was not a skill you learned in school. But, fear not! Our professional veterinary writing team has compiled a list of simple tips that will help you improve your writing skills to make [...]
The veterinary profession is more than an industry. We are a community. After all, effective veterinary care relies on collaboration, connection, and a shared passion for pets and lifelong learning. When we consider a Rumpus Writing and Editing client who embodies all these values, we think of Dani Rabwin, DVM—Founder and CEO of Ready, Vet, [...]
Emily Yocom is Rumpus’s administrative assistant extraordinaire, tackling many behind-the-scenes tasks to ensure everything runs smoothly. Since Emily says she is “definitely not a writer—Sarah got the writing talent in the family,” I (virtually) sat down with her for a quick Q&A session so you can get to know this rockstar member of our team. [...]
As I write this blog post, a 10-week-old pittie puppy is curled up on my feet, snoring. I look down and smile, momentarily distracted by her adorable wrinkles, enormous feet that are far too big for her body, and the random white patches on her toes and forehead. I laugh at the way her forehead [...]
